Why Launch a White Label Online Casino?

The online casino industry is booming, with billions of dollars being wagered each year. Valued at USD $63.5 billion in 2022, the market is expected to swell to over USD $150 billion by 2030. This explosive growth has created an opportunity and demand for entrepreneurs to launch their own online casinos. However, starting an online casino from scratch can be a massive undertaking. There are many factors to consider, such as online casino software, licensing, payment processing, and marketing.

A white label online casino is a solution that can help prospective operators overcome these challenges. A white label online casino is a pre-built platform that can be customized with a new brand, games, and features. This allows entrepreneurs to launch quickly and easily, without having to invest in the development of their own platform.

What are the benefits of a white label online casino?

There are many benefits to launching a white label online casino. Some of the key benefits include:

Quick and easy launch

White label casinos can be launched quickly and easily, without the need for extensive development. This can save entrepreneurs time and money. Instead of spending months or even years developing a casino platform from scratch, entrepreneurs can focus on customizing the white label solution to their specific needs and preferences.

Lower costs

White label casinos are typically more cost-effective than standalone casinos. This is because white label operators do not have to invest in the development of their own platform or games. The initial investment required to launch a white label casino is significantly lower compared to building a casino from the ground up. This makes it a more accessible option for entrepreneurs with limited resources.

Access to a proven platform

White label casinos are powered by proven software platforms that have been tested and refined over time. These platforms are designed to handle high volumes of traffic and transactions, ensuring a smooth and secure gaming experience for players. By leveraging a reliable and established platform, entrepreneurs can focus on attracting and retaining players, rather than worrying about technical issues or system failures.

Wide range of games

White label casinos offer a wide range of games from leading providers. This variety is essential to attract and retain players in a highly competitive market. Players have different preferences when it comes to casino games, and a diverse game portfolio can cater to a broader audience. By partnering with reputable game providers, white label casinos can offer popular titles, including slots, table games, live dealer games, and more.

Expert support

White label operators provide expert support to help entrepreneurs with all aspects of running their casino. This includes marketing, customer support, and compliance. Launching and operating an online casino involves various legal and regulatory requirements. White label providers have experience in navigating these complexities and can assist entrepreneurs in ensuring their casino operates within the bounds of the law. Additionally, they often offer marketing support to help drive traffic and promote the brand effectively.

What’s first when starting a white label online casino?

If you are considering launching an online casino, a white label casino is a great option. It is a quick, easy, and cost-effective way to get your casino up and running. However, launching a white label online casino still requires careful planning and execution.

Here are the steps involved in the process.

Choose a white label software provider

The first step is to choose a white label software provider. There are many white label online casino providers, so it is important to do your research and choose a provider that is reputable and has a proven track record. Consider factors such as the quality of their platform, the game selection, the level of support they offer, and their pricing structure.

Customize the platform

Once you have chosen a white label provider, you will need to customize the platform with your own brand, white label games, and features. This will allow you to create a casino that is unique and appealing to your target audience. Customize the website design, logo, color scheme, and user interface to reflect your brand identity. Work with the provider to integrate the games you want to offer and customize any additional features or functionalities.

Get a license

In order to operate an online casino, you will need to obtain a license from a gaming authority. The requirements for obtaining a license vary from jurisdiction to jurisdiction, so you will need to research the requirements in the jurisdiction where you plan to operate your casino. The licensing process typically involves submitting an application, paying the necessary fees, and undergoing a thorough background check. It’s important to ensure that your white label provider supports licensing in the desired jurisdiction and can assist you with the application process. If you’re feeling a little lost with the licensing process, we’re here to help. Reach out to Lion Gaming today and we can help guide you in this process.

Set up payment processing

You will also need to set up payment processing for your casino. This will allow players to deposit and withdraw funds from their accounts. There are many payment processors available, so you can choose one that meets your needs in terms of security, reliability, and flexibility. Ensure that your chosen payment processor supports the currencies and payment methods relevant to your target market. Operators should also consider opting for a provider that supports digital currencies as well. More and more players are leaning towards cryptocurrencies as their preferred payment type – it’s important for operators to be cognizant of this to stay ahead of the curve!

Market your casino

Once you have completed the previous steps, you will need to market your casino. This will help you to attract players and grow your business. There are many ways to market an online casino, so you can choose the methods that are most effective for your target audience. Consider strategies such as search engine optimization (SEO), social media marketing, content marketing, affiliate programs, and targeted advertising. Create a compelling brand identity, offer attractive promotions and bonuses, and engage with your audience through various online channels. For more on marketing your online casino, download The Ultimate iGaming Operator Marketing Playbook here.


In conclusion, launching a white label online casino offers numerous advantages for entrepreneurs looking to enter the lucrative online gambling market. It provides a quick and cost-effective solution, allowing entrepreneurs to focus on branding, marketing, and customer acquisition. With access to a proven platform, a wide range of games, and expert support, white label online casinos have a competitive edge in attracting and retaining players.

As the online casino industry continues to grow, white label casinos will become an increasingly popular option for entrepreneurs. Are you ready to take the first step? Contact Lion Gaming today and let our team of industry leaders walk you through our process. We’re confident our solutions will help lay the foundation for bringing your vision to life!

About Lion Gaming

Lion Gaming is an iGaming technology platform provider that offers bleeding-edge white label casino and sportsbook software engineered for the future. Our Fer0x Engine primes your operation for player acquisition, retention, and profitability.

Contact Us

Contact us

Connect with a Lion Gaming Executive today.

Take the next step towards the future of iGaming by connecting with a Lion Gaming Executive to learn about the difference between the Fer0x Engine and traditional iGaming solutions. Discover firsthand the impact the Fer0x Engine can have on enhancing player experience and driving the success of your operation.