casino software developers text with the lion gaming logo
Casino Software Developers
13 January, 2023
white label gaming solutions text with the lion gaming logo
White Label Gaming Solutions
7 March, 2023

17 January, 2023

Why Customization in iGaming is Important

Everyone has heard that personalization and customization are critical for product success at almost every level. Customers are demanding more options that are suited to their unique needs and preferences. One example of personalization that we can see from a major brand is Netflix tailoring and recommending content to you when you log in to the platform based on your likes and dislikes. Another example is the way that Amazon personalises your entire shopping experience – even going so far as to anticipate what shoppers will order next using predictive analytics. And those are just two examples. Nike, Tesla, Starbucks, Peloton, and many more major brands leverage the power of customization to succeed in the marketplace.

So, if the world’s biggest companies are making customization an integral part of their corporate strategy, why hasn’t there been much development in terms of customization in iGaming from some of the biggest online casino and sportsbook platform providers?

Why do so many online casinos and sportsbooks look the same?

Let’s face it. Standing out as an online casino or sportsbook is hard. Cookie-cutter layouts and stale templates coupled with the same games that every other operator offers make it difficult for your operation to differentiate itself in the marketplace. Do you know the reason why so many online casinos and sportsbooks look and feel exactly the same? It’s because the platform providers they enlist all use standardised templates for their clients. Apart from changing logos and colours, the level of customization required to stand out amongst the competition simply isn’t offered by many platform providers.

But that’s not the case with Lion Gaming’s white label online casino and sportsbook software. We understand how vital differentiating your online casino or sportsbook from others is to the success of your operation. We understand the importance of customization. And we’re here to change the way that operators work with platform providers. When you partner with Lion Gaming, we make your vision come to life and deliver a fully customizable white label crypto casino, online casino, or sportsbook that’s as unique as your brand.

What are the advantages of customization in iGaming products?

There are plenty of advantages of customizable casino and sportsbook software compared to having a standardised template. Across a variety of industries, customization has been cited as something that increases the perceived quality of a product, customer satisfaction with a product, and loyalty toward a service provider. Let’s explore how each of those facets can help with the success of your online casino or sportsbook operation.

Perceived quality of a product

As we mentioned before, most online casinos and sportsbooks look and feel the same. There isn’t much customization in iGaming today. Apart from potential bonus abusers, most bettors won’t have any incentive to play games or bet on sports on your website since they perceive that their playing experience would be the same as other websites that look exactly like yours. By customising the UI and UX of your casino, you can generate excitement for new visitors to your website. If you can showcase your casino games or sports betting lines in a way that’s unique to your brand and unlike the competition, bettors will immediately think that your operation has something to offer that other online casinos and sportsbooks don’t have. This first impression has a huge impact on the perceived quality of your website.

Customer satisfaction

All online casinos and sportsbooks want their players to come back often. The only way to do that is to make sure that your players are satisfied. If you want to take that a step further, exceeding player expectations and not only satisfying them but delighting them is an effective way to keep them happy.

So, how do you satisfy your bettors and keep them happy? By creating exceptional playing experiences. There is nothing exceptional about online casinos and sportsbooks that have the same layout and templates as hundreds of others. But when you customise the look and feel of your casino, you offer your players new experiences that they can’t find anywhere else. Especially if you want to start a crypto casino and attract crypto bettors, customized casino chips, playing cards, or table felt that showcases the unique brands of different cryptocurrencies and tokens can delight players that prefer to wager in crypto.

Loyalty toward a service provider

Anyone who is in the iGaming space knows how challenging it can be to acquire and retain a player. Many depend on bonuses and promotions as a way to keep players coming back to their websites. But what if you were able to foster player loyalty and retain players in another way? A playing experience that’s different from the competition does just that.

If your online casino or sportsbook offers a playing experience that’s like any other, why would your bettors be loyal to you? There’s nothing preventing them from getting the same playing experience on a different casino or sportsbook website. By offering a uniquely customised website you can create an incentive for players to keep coming back in order to get a great betting experience. A betting experience that they won’t find anywhere else.

So, if you think that a generic online casino or sportsbook will be enough for you to run a successful operation, we think it’s time that you reconsider. Contact Lion Gaming today to see how our fully customizable white label and turnkey online casino and sportsbook solutions powered by the Fer0x Engine can help you succeed in today’s iGaming landscape.

Let's Get Started

Fill out the form below and a member of our team will reach out to you within 24 hours.
VP of Operations
c.lewis@liongaming.io

Christine Lewis

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Let's trade

Drop us your email please.

We want to show Phil from payments that this will actually convert.

    Let's trade

    Drop us your email please.

    We want to show Phil from payments that this will actually convert.

      Our address
      Lion Gaming Group Inc.
      855 2 St SW #3500
      Calgary, AB
      T2P 4K1 Canada