What to Look For in an Online Casino Software Provider
Online casino software is the foundation of the online gambling industry that’s worth billions and billions of dollars. Without the software to support online casinos, bettors would not be able to place bets on their favourite slots, table games, or sports online. In this article, we’ll explore the different features of online casino software that you should look for if you want to start an online casino so you can satisfy your players and run a successful online casino operation.
Games from online casino software providers
Put simply, without games to offer bettors, online casinos wouldn’t exist. Taking inventory of the games you want to offer your players is a good place to start when evaluating online casino providers. The casino classics such as roulette, blackjack, and baccarat are among the most popular online casino games that bettors demand and are considered games that are essential to include in your online casino.
The first coin-operated gambling machine that resembled a slot machine was invented in 1894. Since then slot machines have been a staple in physical casinos all around the world. In the iGaming industry, the rising popularity of online slots games also make slot games a must-have for any online casino. One of the reasons why online slots are so popular among online casino bettors is that they are easy to play. As an online casino operator you want to make sure that your players have an easy and seamless betting experience when visiting your online casino. Slot games are a fantastic way to offer your players a simple betting experience that is fun and engaging.
Some online casino software providers don’t have the ability to offer the same games that other providers do. This is because some online casino software providers develop their own games in-house, other software providers integrate with third-party providers, and there are online casino software providers like Lion Gaming that do both. We would encourage you to know exactly which games you want to offer your players and which games providers you want to be able to integrate with when evaluating different online casino software providers.
Crypto online casino software
Since cryptocurrency continues to make up a larger percentage of total wagers across online casino platforms, making sure that your online casino software provider gives you the ability to accept cryptocurrency should be a priority for anyone who wants to start an online casino. However, it’s important to know that not all crypto casino software is created equal.
There are basically two different ways that an online casino can accept wagers in cryptocurrency from their players. The first and most common way that online casinos are able to accept wagers in cryptocurrency is using crypto as a payment rail. The second way known as on-chain wagering is a much more advanced way to accept wagers and incorporates the use of blockchain technology and smart contracts. Without getting into too much detail in this article, on-chain wagering can significantly reduce transaction costs for operators and adds an additional layer of security between players and online casinos. To learn more about the differences between the two, you can read our article titled The Difference Between On-chain Wagering and Crypto as a Payment Rail.
The big takeaway from this section of the article is that you should look for an online casino software provider that offers the ability to incorporate crypto functionality into your online casino operation. Furthermore, look for casino software that can integrate Web3 wallets, such as MetaMask, and airdrops.
Advanced back office tools
In order to start an online casino and run a successful one, your online casino software provider needs to give you the tools to succeed. If you are new to the iGaming industry you may think that offering games and having the means to accept wagers from your players would be all you need to start an online casino. But the truth is that the back-end management of your online casino is just as important as the front-end that your players see when they visit your website to play games.
Below you’ll find some of the back office tools that your online casino software provider should provide to you in order to run your online casino successfully.
Email marketing is an essential way for online casinos to communicate with their players. Online casino software providers should offer email marketing tools with their solutions. This tool allows online casinos to deploy promotional campaigns and bonuses to their players.
Unsure where to start when it comes to marketing your casino? Check out The Ultimate iGaming Operator Marketing Playbook – a comprehensive guide to get you on your way!
Player Account Management (PAM) tools
Player Account Management systems allow online casinos to capture all the data of their players in one place. It allows online casino operators to see all the activity of a particular player, segment your players based on that activity, make data-informed decisions, and provide better ways to communicate based on the behaviour of your players. For more on PAM tools, visit our article here.
Bonus systems are a key part of any online casino’s back office. Your online casino software provider should be able to provide robust bonus tools that allow you to deploy and automate bonuses easily based on particular segments of players and specific player activity on your website.
Affiliate management systems
Affiliate programs are a great way to drive traffic to your online casino. A proper affiliate management system gives you all the details of how your affiliates are performing and can provide ways that you can give customized incentives to specific affiliates.
We hope that this article gives you a better understanding of what to look for when evaluating online casino software providers. If you want more information on Lion Gaming’s own online casino software and how you can buy it, you can view our white label casino software solutions here or request a demo by clicking the button below!