What is White Label Betting Technology?

If you have ever considered starting your own online casino or sportsbook, chances are you have come across multiple providers offering white label betting technology. A product that is “white labelled” simply means that one company has developed or manufactured something and then licenses it out to other companies who want to put their branding on the product and resell it.

One example of a common white label product are those popular stainless steel water bottles that you get as free swag at every iGaming tradeshow or conference. If you look in your cupboards right now it’s practically a certainty that you have at least two or three of these water bottles with different branding on them.

White label software

What you might not have known is that software can also be a white label product. There are tons of programs, website builders, and marketing automation tools that can be white labeled and resold. White label software can be beneficial for everyone involved. The developers of the product get access to new customers, and companies who want to put their branding on someone else’s software don’t have to spend hundreds of thousands – if not millions – of dollars and countless hours developing the software.

White label betting technology

For an entrepreneur or a team of people who are considering getting into the iGaming industry and running their own online casino or sportsbook, it’s simply not practical to build everything from scratch. There are extensive financial requirements that go into hiring developers to build out the software which could easily run into the high six-figure to seven-figure range. Plus, beyond that, it can take years to develop a solution that is scalable and has all the features that players demand.

A white label betting solution solves both problems. Firstly, the cost of starting your own white label casino or sportsbook is a fraction of what you would pay developers to build out your own. Secondly, it shortens the process of having a robust offering complete with features bettors demand from years to weeks, meaning you can go to market and start accepting bets in a fraction of the time. Plus, with a white label solution you have full control over the branding of your website. It can be completely customized with your brand logos and colours from the logo across your pages all the way down to the casino chip and card designs. For more on white label casino and sportsbook solutions, check out our article on The Case For Outsourcing Your Betting Technology right here.

If you’re considering starting an online casino or sportsbook and using white label betting technology, look no further than Lion Gaming Group. We offer some of the most advanced betting technology on the market that includes a robust back office, mobile-responsive design, access to hundreds of thousands of sporting and Esports events per year, and the most popular casino table games. The games that we’ve developed in house are all Provably Fair, and like our sportsbook are available in on-chain variations. Plus, our white label casino and sportsbook solutions allow iGaming operators to accept wagers in both fiat currency and virtually any cryptocurrency or token available on the market today. Get started by contacting us here or by emailing [email protected]

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Lion Gaming Group develops industry-leading sportsbook and casino solutions for those who want to provide their customers with the best online betting experience across all devices.

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