What Is A White Label Sportsbook Solution?

White label sportsbook solutions are a type of sports betting software and are a popular choice for people who want to start an online sportsbook. They can be easily set up in a fraction of the cost and time it would take to develop the technology yourself. Continue reading this article to learn more about white label sportsbook solutions.

Why are white label sportsbooks so popular?

Developing sportsbook software in-house requires an extensive amount of resources and takes a considerable amount of time. In order to build online sportsbook software in-house, the development cost will require a full team of software engineers, UX designers, and partnerships with sports data providers such as Sportradar. From a time perspective, it takes years to develop bookie software that is fully functional, bug free, and meets the certification requirements of your data provider partner. This is why the vast majority of sportsbook operators search for sportsbook software providers to support their visions.

A white label sportsbook solution is designed to provide sportsbook operators with a fully functional sportsbook complete with their branding, back-office, sports data feeds, payment solutions, technical support, and risk-management systems in a comprehensive solution. Essentially it provides operators with everything they need to start a sportsbook without having to develop the software themselves. We wrote extensively about the benefits of choosing a white label software rather than developing a sportsbook platform yourself in a piece titled The Case For Outsourcing Your Betting Technology.

How to start an online sportsbook

If you have ever considered starting your own sportsbook, it’s likely that you have come across white label sportsbook providers. These are companies who have invested the time and money into developing the technology that supports online sportsbook around the world. You might be surprised to learn that some of the most popular sportsbook available today didn’t develop their own platforms, and instead chose to outsource to a sportsbook solution provider. Many of the world’s largest online sportsbooks work with a betting technology provider not only for the faster go to market that using a ready-made product offers, but because of understanding their strengths. A well known quote from Socrates best describes this: you can be a jack of all trades, or a master of none. Acquiring and retaining users in the iGaming industry is a competitive task, and operators need to ensure that they are fully dedicating themselves towards that purpose if they wish to succeed. Even for companies with extensive revenues and resources at their disposal, it is an unrealistic expectation to succeed as both a technology company and succeed at driving traffic, acquiring and retaining players

Does a white label sportsbook solution present any risk?

There are definitely risks associated with some platform providers that you might not be aware of. Some of these risks include lack of compliance, UI/UX designs that are not mobile-friendly, lack of web3 wallet integrations, and the general inability to accept cryptocurrency as a payment method. Choosing a technology partner is one of the most crucial decisions an operator can make, as the operator is relying on them to provide them with a product that consistently works, and is able to accommodate their users technical expectations from a platform. To learn more about these risks, read our article titled, The Risks Operators Face With Outdated Sportsbook Technology.

What to know about sportsbook licenses

While enlisting an iGaming platform provider that offers white label sportsbook solutions is a great jumping off point to start an online sportsbook, it doesn’t cover everything operators need. For example, iGaming technology providers might now provide you with the gambling licenses necessary to ensure your operation is compliant within the countries you wish to take bets from. It’s critical that you make sure that you have the appropriate gambling license secured before you start taking bets from players.

Many iGaming providers will be able to point you in the right direction or introduce you to connections they’ve established with different licensing regimes to ensure that you are compliant. In fact, reputable iGaming providers won’t work with sportsbook operators who don’t have licenses. If a sportsbook provider tells you that you don’t need a license to run a sportsbook operation then you’re probably dealing with a provider who is operating unlawfully. Check out our blog titled, Gaming Licenses: Everything iGaming Operators Need To Know to learn more about gambling licenses and the options available.

Choosing a white label sportsbook solution provider

We’ve already touched on what to look for when choosing a sportsbook provider. It’s important to ensure that their technology is compliant, that the platform runs smoothly from mobile devices and smartphones, and that they can accept newer payment methods like cryptocurrency. But there’s also more that you should know when evaluating white label sportsbook providers. Download 20 Questions To Ask Betting Technology Providers by clicking here to be confident in the conversations you’re having with prospective vendors.

If you’re interested in learning more about Lion Gaming’s Fer0x Sportsbook software, you can contact us here or email us at [email protected]. We’re happy to show you how our technology can help you start an online sportsbook today.

About Lion Gaming

Lion Gaming is an iGaming technology platform provider that offers bleeding-edge white label casino and sportsbook software engineered for the future. Our Fer0x Engine primes your operation for player acquisition, retention, and profitability.

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