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10 January, 2023

The Reasons to Buy an Online Casino With Active Players

When most people think of starting an iGaming operation, they typically look for white label or turnkey casino software. But did you know that there’s also another option? You can also buy an online casino with active players.

Although it’s a different approach to starting an online casino, buying an online casino with active players can be both an easy and rewarding process. It allows you to take over an established online casino that is complete with everything you need to run an online casino including games, email marketing tools, player account management software, bonus engines, and more. Plus it comes with the additional benefit of existing revenue streams. Among other benefits are the ability to market to active players and the opportunity to improve and expand the operation.

Existing revenue

The most obvious benefit of purchasing an online casino with active players is that there are existing revenue streams that you can tap into. Depending on the size of the online casino that you purchase, it’s not unreasonable to expect tens of thousands, hundreds of thousands, or even millions of dollars wagered on your online casino on a monthly basis. Of course, revenue does not equal profit. In the iGaming world, it’s important to understand the difference between Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR).

Marketing to active players

One of the primary benefits of purchasing an online casino with active players is that you will instantly have access to players that are engaged with your brand. This is particularly beneficial if you don’t have the marketing dollars to spend on player acquisition right out of the gate. With an established online casino, you will have access to a pool of customers who are already familiar with the business and are more likely to continue playing and generating revenue. Plus, you can leverage Lion Gaming’s resource titled, The Ultimate iGaming Operator Marketing Playbook to supercharge your online casino’s marketing efforts.

It’s important, however, to request accurate information from the online casino operator before extending a purchase offer. Some key metrics that you should look for are the number of deposits made on a weekly or monthly basis, average deposit size from players, and number of players opted into marketing communications. Of course, there are countless metrics that you can investigate, but the ones listed above will give you a great starting point to understand whether a particular online casino brand is worth your investment. It will also help you estimate an appropriate price for the online casino that you are considering purchasing is. If you are considering purchasing an existing online casino, our resource titled The Ultimate iGaming Operator Finance Playbook is a great tool for you to better understand the financials of online casino operations.

Improving operations

Another benefit of purchasing an online casino with active players is the opportunity to improve and expand the business. New operators and operators who have experience running online casinos can take advantage of this unique benefit provided by buying an active online casino. As the owner of an established online casino, you will have the ability to introduce new games and features, update the UI/UX of the casino, as well as make other changes that can improve the online casino experience for your players. Especially for operators who have experience building and scaling online casinos, the opportunity to take an established operation and grow it using tested expertise can be a great way to generate a new revenue stream for any iGaming portfolio.

Conducting due diligence

While purchasing an online casino with active players can be a rewarding and lucrative venture, it is important to conduct thorough due diligence before making a purchase. This includes analyzing financial statements, reviewing the gaming licenses associated with the casino to ensure you can retain them, and reviewing the terms of any contracts or agreements. By taking the time to carefully evaluate the business and its potential, you can increase the chances of success and maximize the benefits of purchasing an online casino with active players.

If you’re considering starting an online casino, take the time to consider what buying an online casino with an active player base can mean for the success of your operation. To recap, an established revenue stream, the ability to market to an active player base, and the potential to improve the operation are three of the unique benefits that buying an online casino offer. At Lion Gaming, we have several online casinos with tens of thousands of active users available for purchase. If you’d rather start your own online casino or sportsbook, our white label casino software is available for your consideration as well.

Contact us today to see if buying an online casino with an active player base is the right choice for your goals, or if a white label online casino solution would be better for you. We’re here to lend our expertise and help our partners succeed in this space.

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VP of Operations
c.lewis@liongaming.io

Christine Lewis

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