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The Cost of Starting a White Label Sportsbook

Owning a sportsbook or casino is something that was once reserved for the top 1% of the 1%. However with the rise of the internet, online gambling, and talented software developers, having an 8-figure balance in your bank account isn’t a prerequisite for launching your own regulated gambling operation anymore.

White label sportsbook and casino solutions have become popular choices for operators who want to capture a piece of the rapidly growing online global gambling market. In an industry that’s projected to be worth $127 Billion USD by 2027, it’s no wonder that iGaming operators are salivating at the chance to get their own slice of the pie.

Some of the main reasons why white label sportsbooks are a common choice in today’s market is that operators don’t need a technical background to have a state-of-the-art solution to offer their players, they can focus their efforts toward customer acquisition and retention rather than tech development, they can get up and running quickly, it’s financially attractive compared to building a solution from scratch, and with expertise from the right technology provider it can be easy to launch.

So, what is a white label sportsbook anyway?

White label simply means you take a proven, reliable, powerful product and customize it with your own branding. In the case of white label sportsbook solutions, operators can rest assured that the betting technology has undergone rigorous testing to ensure functionality and is ready to take-to-market. All that’s required are the design elements and logos customized to your brand to start accepting wagers on your sportsbook in as little as a few weeks.

What makes white label sportsbooks financially attractive?
It takes years of manpower hours and millions of dollars to develop your own sportsbook or casino technology in-house. The resources required to hire developers to create the technology and lawyers to ensure compliance are typically the biggest obstacles to operators who want to develop their own betting technology.

White label sportsbook solutions are designed to eliminate these obstacles.
Betting technology providers like Lion Gaming have done the heavy lifting to bring a product to market that provides operators and their bettors with exceptional iGaming solutions. We’ve taken care of the development of a finely polished and functional product so you don’t have to.

Instead of spending (literally) millions of dollars developing a product in house, you can spend a tiny fraction of that and have a fully functional sportsbook up and running quickly.

What else does a white label sportsbook offer?
Beyond the financial savings and proven technology, betting technology providers who offer white label solutions also offer a number of value adds to operators who want to run their own online gambling sites. Some of the things that operators can expect when working with white label sportsbook providers like Lion Gaming are:

  • Payment gateways to accept wagers in fiat and cryptocurrency
  • Brand creation and style sheet
  • Administrative portal for player management and customer support
  • Supplementary marketing solutions
  • Risk-management solutions
  • Hosting
  • Technical support

If you’re interested in starting your own online sportsbook or casino, contact Lion Gaming to discover why our white label sportsbook solutions might be a good fit for you. Connect with us below or send an email directly to [email protected] to get started.

About Lion Gaming

Lion Gaming Group develops industry-leading sportsbook and casino solutions for those who want to provide their customers with the best online betting experience across all devices.

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