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Lion Gaming’s Bonus and Affiliate Systems

At Lion Gaming Group, our turnkey sportsbook and casino software solutions include a powerful back office that empowers operators to maximize their player acquisition and retention efforts through the use of customized bonus & affiliate campaigns. Keep reading to learn more about our bonus/promo and affiliate solutions for iGaming operators.

Bonus Systems

Today the iGaming sector is more competitive than ever. The use of bonuses and promotions to help retain and acquire new players is a crucial tool for sportsbooks and casinos in their daily operations.

One of the most common instances of a promotion offered to bettors from sportsbook operators is a bonus wager. Typically this type of bonus is given via a deposit match. As an example, an operator can offer a matching bonus of up to $500 – meaning a player would receive a bonus of up to $500 depending on their deposit size (i.e. $250 = $250 bonus, $500 = $500 bonus, $1000 = $500 bonus). In order to prevent promotion abuse, encourage user activity, and reduce cost of the promotion campaign, operators attach what is known as a rollover requirement on this bonus. If an operator has a rollover requirement of 10x, that means the player must wager 10x their bonus sum in order to withdraw the bonus.

Through our back office, operators are able to create custom, rules-based promotion campaigns. Operators can easily create deposit-matching bonuses, while customizing the rollover bonus, duration of the campaign and more. For operators who utilize our casino software solution, they are able to specify whether the bonus can be used in both, only the sportsbook, or only the casino. Our bonus system also enables operators to create promotions for VIP users, as well as unique promos that can be utilized for a variety of purposes – such as offering free bets to social media users or for specific events.

Affiliate Management System

One of the most important customer acquisition tools for iGaming operators is having a robust affiliate program and management system for said program.

The Lion Gaming affiliate management system enables operators to easily set up the parameters of their affiliate program. They can set the default affiliate pay rate, how often affiliates are paid out, whether there are high-water marks for payouts or purely volume based, and more. Operators are able to easily generate reports to quickly find out which affiliates are driving the most traffic, what types of players they are bringing onboard, how profitable the players they bring onboard are, and adjust commission rates for individual affiliates.

For existing iGaming operators we strongly recommend you read our free guide on 10 questions to ask your existing technology provider, and for those looking to start an online sportsbook or casino, you can view these 20 questions to ask betting technology providers. To learn more about our bonus and affiliate management systems, or our turnkey iGaming software solutions, contact [email protected] today for a free consultation.

About Lion Gaming

Lion Gaming Group develops industry-leading sportsbook and casino solutions for those who want to provide their customers with the best online betting experience across all devices.

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