iGaming Software Provider: How to Choose Yours
If you’re a new or prospective operator, finding the iGaming software provider that best suits your needs can be a daunting task. It will be one of your first responsibilities and arguably your most important. The iGaming software provider you choose will play a critical role in the success of your venture, as they provide the platform, games, sportsbook, and other essential components that make up your casino.
With iGaming’s popularity reaching new heights, more options than ever are available to operators looking to enter this burgeoning market and it can be challenging to know where to start. Read on as we take a closer look at what to consider when choosing the best iGaming software provider to help you make an informed decision.
Game variety from your iGaming software provider
When selecting an iGaming software provider, it’s essential to choose one that offers a diverse selection of casino games and a wide range of sports and events to bet on. Look for a provider that offers popular titles, unique games, and a variety of game types, such as slots, table games, and live dealer games. A diverse game selection is crucial to attract players and keep them engaged. In an ideal scenario, bettors will begin playing their preferred game types, and move on to others as their attention shifts. Keeping players engaged and involved in your platform is a major key to success, and having a wide array of games is a good way to accomplish this.
The sportsbook component should follow suit. It should offer a wide range of sports, including more niche offerings like eSports, in order to appeal to the widest audience possible.
Furthermore, the iGaming software provider you choose should offer an array of bet types. This should include in-play betting, which is a terrific way to boost engagement. Giving bettors the ability to bet live keeps them on the hook for every play, maximizing the time spent on your platform.
Licensing and full regulatory compliance
This one might seem a little on the obvious side, but choosing an iGaming or online casino software provider that is licensed and compliant with gaming regulations is extremely important. By obtaining a license, iGaming software providers commit to ongoing regulatory oversight, which can help prevent fraudulent behavior, money laundering, and other illegal activities.
Licensing ensures that the iGaming software provider operates legally and meets the standards set by regulatory bodies in the jurisdiction where they operate. This means that the provider is required to comply with strict rules and regulations that promote responsible gambling, player protection, and fair play. A good indicator is to look for an iGaming software provider that utilizes Provably Fair. This ensures bettors can verify their game results without a third party, instantly removing any trepidation about fairness and game manipulation.
Choosing an iGaming software provider that is licensed and regulatory compliant can help operators avoid costly legal issues. Many jurisdictions impose severe penalties for operating unlicensed or non-compliant online gambling platforms. By working with a licensed provider, operators can avoid the risk of regulatory fines, legal action, and other consequences.
According to a recent report, there are 6.92 billion smartphone users in the world today, which accounts for usage by 86.29% of the global population. Smartphones have become the primary way people access the internet, and consequently online entertainment and iGaming.
Your iGaming software provider should not only understand this trend but embrace it fully. Having a mobile-first designed platform is absolutely critical for gaining and maintaining players at your online casino and bettors utilizing your sportsbook. Flexibility is a major selling point for many players, which in this case means being able to play or place a bet whenever and wherever they want.
Gone are the days of online gambling being limited to physical casinos, or even desktop computers. Staying ahead of this technological curve is a smart and very necessary step in making sure you’re part of the conversation.
iGaming software provider payment options
iGaming software providers should have safe, secure payment gateways built directly into any platform they have to offer. Traditional payment methods, including credit cards and bank transfers, are still extremely popular. However, digital currencies are becoming more widely accepted and preferred by many players. Their speed, security and added levels of privacy are all reasons why, but not all casinos and sportsbooks have the ability to accept them. Choosing an iGaming software provider that has that ability is important to engage the next generation of bettors and cater to their needs.
Furthermore, payment rails and systems should be fast, efficient, and above all secure. This is a vital part of building your platform’s reputation in the market and the loyalty of your players.
Customer support from your iGaming software provider
The iGaming software provider you choose should have a strong customer support system top of mind. Customer and technical support goes beyond troubleshooting and resolving issues your players may have. A reliable, readily available customer service system in the form of phone, email, or a chatbot can build trust with your players and build the reputation of your platform. Put yourself in the shoes of one of your players. If you have a problem with the system, how important is it to have it resolved quickly and efficiently? The resolution can have a serious impact on how willing players and bettors are to put money into your platform in the future.
Having a capable system in place to aid your players is a significant competitive advantage, and could potentially be the difference between keeping and losing players.
Customization options are very important for the development and success of any iGaming platform. Establishing and maintaining a brand is very important for operators, and can be accomplished in tandem with your iGaming software provider through white label casino and white label sportsbook solutions. Integrating the brand throughout the casino and sportsbook’s colours, fonts and imagery can help in conveying the operator’s personality and identity.
Furthermore, the ability to customize things like controls and menus can aid in making your casino and sportsbook more playable and user friendly.
Having a robust, powerful back office built into your platform is essential for managing your business. The back office accounts for things such as bonus systems for your sportsbook, email marketing, intuitive dashboards, analytics, financial management and Player Account Management (PAM) systems.
Having these tools at your disposal is essential for the smooth operation of your platform, and your iGaming software provider should have these baked in and ready for use.
Contact Lion Gaming today so we can assess your needs and help you get your platform off the ground. Our team has decades of combined experience and are confident we can find a solution that works for you.