How Much Does it Cost to Start an Online Casino?

The iGaming industry is showing no signs of slowing down, and as a result, online casinos have emerged as a popular and lucrative business venture. As more players turn to digital platforms for their entertainment, the prospect of starting an online casino has garnered significant attention. However, one of the foremost questions that potential entrepreneurs grapple with is: “How much does it cost to start an online casino?” In this comprehensive guide, we’ll delve into the various factors that influence the cost of establishing an online casino and provide insights into the investment required.

Buy a platform, or build your own?

When it comes to establishing an online casino, the decision between purchasing a white label casino software solution and building your own software platform from scratch carries significant implications for both cost and time-to-market. Opting for a white label solution offers a streamlined approach. It combines pre-built, customizable software with the advantage of quicker implementation, reducing development time and associated costs. This route also ensures access to a well-tested and feature-rich platform, cutting down on potential bugs and technical challenges. For a deeper breakdown of white label iGaming platforms, check out our post here.

On the other hand, building a software platform from scratch offers a higher level of customization and control over every aspect of your casino. However, this option demands considerably more time, resources, and financial investment, as the development process is intricate and time-consuming. It’s essential to carefully weigh the trade-offs between upfront costs, development timeline, and the level of customization needed to make the best decision for your online casino venture.

Understanding the components

Now that we understand the differences between purchasing a white label casino solution and building your own, let’s take a look at the essential components of a successful casino platform. Starting an online casino involves multiple components, each contributing to the overall cost. These include software development, licensing and legal fees, website design, marketing, payment processing, and customer support. Let’s break down each component to gain a clearer perspective on the associated expenses.


A cornerstone of any successful online casino is its software platform. The platform is the backbone of every iGaming operation, and requires a significant investment from operators.

As we mentioned above, opting for a white label online casino or sportsbook streamlines the development process. White label solutions offer pre-built platforms that can be customized to suit your branding and requirements. This approach significantly reduces both development time and costs, allowing you to focus on the unique aspects of your casino. While the up-front cost may appear large at first, a white label or turnkey solution has the vast majority of expenses built directly into the package.

For a deeper dive into establishing your brand, this post highlights the Branding and Positioning section of the Ultimate iGaming Operator Marketing Playbook. Download your copy today!

Licensing and legal fees

Obtaining the necessary licenses and adhering to regulatory requirements is crucial for a legitimate and trustworthy online casino. The cost of licenses varies based on factors such as the jurisdiction you choose to operate in and the type of games you intend to offer. Many software providers, such as Lion Gaming, allow for casinos to operate under one of their existing licenses. For more information on gaming licenses, click here!

It’s essential to budget for legal consultations, application fees, and ongoing compliance costs to ensure the smooth operation of your casino.

Website design

Your online casino’s website serves as the digital front door to your business. Creating an appealing and user-friendly website is vital for attracting and retaining players. The cost of website design depends on the complexity of the design, the number of pages, and any additional features you wish to incorporate, such as live chat support and interactive game previews.


To stand out in the competitive online casino landscape, a solid marketing strategy is essential. Expenses related to marketing encompass online advertising, search engine optimization (SEO), social media campaigns, and affiliate partnerships. Effective marketing efforts are an investment that helps generate player interest and drive traffic to your platform.

Feeling a little lost about marketing strategies? Check out The Ultimate iGaming Operator Marketing Playbook today! We designed this playbook to be a pocketbook for operators navigating the iGaming landscape – download your free copy!

Payment processing

Facilitating secure and convenient payment options for players is crucial. You’ll need to integrate payment gateways that support a variety of methods, including credit cards, e-wallets, and cryptocurrencies. Keep in mind that each payment gateway comes with associated fees, which can impact your operational costs.

A white label casino solution will have payment gateways built directly into the platform. These will encompass traditional fiat payments, and some will be able to accommodate crypto as a payment method as well.

Customer support

Providing exceptional customer support is integral to maintaining player satisfaction and loyalty. Depending on your preferred approach, you can either set up an in-house customer support team or outsource the service. Consider the costs of hiring and training personnel, as well as the technology required to manage inquiries effectively.

What’s the bottom line?

So, how much does it cost to start an online casino? It depends!

The overall cost of starting an online casino can vary widely based on your choices within each component. White label solutions, such as those offered by Lion Gaming, provide a cost-effective way to enter the market, as they encompass many essential elements in a single package.

However, it’s important to note that ongoing operational costs must also be factored into your budget. These expenses include staff salaries, marketing campaigns, software maintenance, regulatory compliance, and other overheads.


Starting an online casino is an exciting venture with the potential for significant returns, but it requires careful planning and investment. The costs associated with establishing and running an online casino can vary widely depending on factors such as your chosen software provider, regulatory requirements, marketing strategies, and operational needs. By partnering with reputable white label solution providers like Lion Gaming, you can streamline the development process and launch your online casino with a clear understanding of the associated costs.

Looking to learn more? Contact us today for a complete breakdown of our products and pricing, and let us be a trusted partner in your iGaming journey.

About Lion Gaming

Lion Gaming is an iGaming technology platform provider that offers bleeding-edge white label casino and sportsbook software engineered for the future. Our Fer0x Engine primes your operation for player acquisition, retention, and profitability.

Contact Us

Contact us

Connect with a Lion Gaming Executive today.

Take the next step towards the future of iGaming by connecting with a Lion Gaming Executive to learn about the difference between the Fer0x Engine and traditional iGaming solutions. Discover firsthand the impact the Fer0x Engine can have on enhancing player experience and driving the success of your operation.