Finding the Best Sportsbook Software for You

The sports betting industry is experiencing rapid growth and shows no signs of slowing down. With the global sports betting market valued at USD $83 billion in 2023 and expected to climb to USD $182 billion by 2030, now is the perfect time to consider starting your own sportsbook. One crucial aspect of setting up a successful sports betting operation is selecting the right sportsbook software.

In today’s post, we’ll guide you through factors to consider and provide tips on choosing the best sportsbook software, also known as bookie software, for your business. Let’s get started!

What to consider when choosing sportsbook software

The best sportsbook software providers will all have a few things in common that should be non-negotiable.


The sports betting software you choose must be reliable and secure. It should be free from glitches and security breaches that could potentially cause your customers to lose their bets. Prioritize sportsbook software providers with a proven track record in delivering reliable and secure software solutions.


Online sportsbook software should have the essential features necessary to operate a successful sportsbook. Look for software that offers a wide variety of betting markets, a user-friendly interface, and a secure payment processing system. Furthermore, look for providers with live and in play betting to keep bettors engaged throughout events, and who can offer the best odds and margins both pre-match and live.

Event coverage

The best sportsbook software providers can offer your players countless events, including all of the major leagues. Sportsbook solutions should also include some of the most exciting emerging leagues across Esports, cricket, and much more.


Good customer support is vital when it comes to sportsbook software. Make sure the software provider offers 24/7 customer support and has a quick response time for bug reports. Prompt and efficient support will enable you to resolve any issues quickly, minimizing downtime and keeping your customers satisfied.

Payment systems

As we briefly mentioned when discussing features, payment systems are an integral part of any successful sportsbook. Traditional fiat payments, such as credit cards and bank transfers, are just the beginning. It’s important to be able to accept digital currencies as well, giving the next generation of bettors as many options as possible.

Device compatibility

The world has gone mobile. 6.92 billion people use their smartphones to access the internet, which includes online entertainment and sports betting. It’s crucial the sportsbook software you choose will work seamlessly across a variety of devices, including computers, tablets, and smartphones.

Comparing the best sportsbook software providers

Once you’ve considered the factors mentioned above, it’s time to compare different sportsbook software providers. The market offers a wide range of competitors, allowing you to find one that meets your specific needs. The best way to compare is to have a full demo of each one before you buy their sportsbook software.

It’s important to engage with the software to make sure the dashboard is intuitive, it has all the functionalities you envision for your casino, and most importantly feels like it’s yours! Remember, this is your business. Whichever software you choose will have a massive impact on the look, feel, and overall success of your operation. A demo will tell you pretty quickly whether you’re on the right track or not!

Additional tips for choosing sportsbook software

In addition to the factors mentioned above, here are a few more tips to help you make an informed decision:


Compare the prices of different sportsbook software providers to find the best deal. Keep in mind that pricing can vary depending on the features you choose. Take the time to evaluate the value offered by each provider and consider the long-term benefits.


If you have plans to expand your sportsbook in the future, choose software that can scale with your business. Ensure the provider can accommodate your growth and ask about their scalability options.


It’s important to have some customization options at your disposal. Your sportsbook should look and feel like it’s yours! This includes custom brand integration, colours, and content management.

Customer support

Good customer support is essential for a smooth operation. Prioritize providers with a reputation for providing excellent support. This will ensure that you can promptly resolve any issues that may arise.


Do your homework! Try to find customer testimonials, publicity, or even awards won by your potential software providers. The best sportsbook software providers will have good standing in the community, which will be easy to determine.


Do you already have a successful online casino, or plan on having one in the future? Bundling an online casino with a sportsbook is an easy way to broaden your revenue stream, so opting for a software provider that can handle this tech migration is important as your business grows.


Starting a sportsbook can be a lucrative venture, especially in the growing sports betting industry. By choosing the right sportsbook software, you can set a solid foundation for your business and maximize its potential.

Finding the best sportsbook software for your business requires careful consideration of various factors such as reliability, features, and support. Take the time to research and compare different providers to ensure they align with your specific needs. Remember to evaluate their track record, the range of features they offer, and the quality of their customer support. Additionally, consider factors like pricing and scalability to future-proof your sportsbook.

Contact Lion Gaming today and we can walk you through how to get started with our white label sportsbook software. Our team has decades of combined experience in the industry, and are confident our feature-rich sportsbook has everything your operation needs.

About Lion Gaming

Lion Gaming is an iGaming technology platform provider that offers bleeding-edge white label casino and sportsbook software engineered for the future. Our Fer0x Engine primes your operation for player acquisition, retention, and profitability.

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