Expand Your Offerings with White Label Games

In the world of online casinos, having a wide variety of games is crucial for attracting and retaining customers. However, developing and producing high-quality games in-house can be a costly and time consuming endeavor. That’s where white label games come in. By integrating white label games into online casino software, operators can offer a wider range of games to their customers without the hefty investment of creating them from the ground up.

So what exactly are white label games?

White label games are pre-developed games that online casinos can purchase from software providers and then brand as their own. Essentially, the software provider creates a game and licenses it to the online casino, which can then add its own branding and marketing before offering it to customers.

Looking for a deeper dive into white label gaming? Check out our post here!

What are the advantages of white label games?

Integrating white label games into an online casino’s platform has several advantages. First and foremost, it allows casinos to quickly and easily expand their game offerings without the time and expense of developing games in-house. Additionally, white label games are often developed by experienced providers with proven track records of success, meaning that the games are likely to be well-designed, engaging, and popular with customers.

Another advantage of white label games is that they are often customizable. Online casinos can work with game providers to add their own branding, logos, and marketing messages to the games, helping to strengthen their brand identity and increase customer loyalty. This level of customization can also extend to game mechanics and features, allowing online casinos to tailor the games to their specific customer base and preferences.

Are there any drawbacks to white label games?

Of course, there are also some potential drawbacks to integrating white label games into an online casino’s platform. One potential issue is that they can be less unique than in-house developed games. Because multiple casinos may be licensing the same game from a provider, there is a risk that customers may become bored with seeing the same game across multiple platforms. However, this risk can be mitigated by carefully selecting the games to license and ensuring that they are unique enough to stand out from the competition, as well as being customized to fit the branding of the casino.

Another potential drawback is that white label games may not be as customizable as in-house developed games. While online casinos can add their own branding and marketing messages to the games, they may not have as much control over the game mechanics and features as they would with an in-house game. However, this can be offset by working closely with game providers to ensure that the games meet the casino’s specific needs and preferences.

What should I keep in mind?

When it comes to choosing which games to integrate into an online casino’s platform, there are several factors to consider. First and foremost, the games should be high-quality and engaging, with attractive graphics, smooth gameplay, and appealing features. Additionally, the games should be unique enough to stand out from the competition and offer something that other casinos do not.

Another important consideration is the game provider itself. Online casinos should research potential providers carefully, looking for companies with a proven track record of success, a reputation for creating high-quality games, and with fairness measures in place. Establishing a positive reputation in the industry is paramount, and can be challenging for new operators. By partnering with an established software and games provider, operators can lean on their reputation to start boosting their own.

Additionally, casinos should look for providers that offer a wide range of games across multiple genres and styles, as well as those that offer customization options to ensure that the games fit the casino’s specific needs and preferences. Click here for 20 Questions to Ask Betting Technology Providers – a helpful guide to keep on hand when making your decision.

What else can they do?

In addition to the benefits outlined above, there are several other reasons why online casinos should consider integrating white label games into their platforms. For one, they can be an effective way to test the waters with new game genres or styles. Rather than investing in a full in-house development project for a new type of game, online casinos can license a white label version to gauge customer interest and demand before committing more resources to the project.

White label games can also be a way for online casinos to offer a wider range of games without sacrificing quality. Rather than rushing to develop new games in-house to keep up with the competition, online casinos can license high-quality games from reputable providers and focus their resources on marketing and customer acquisition, as well as other areas of their business.

Finally, integrating white label games into an online casino’s platform can be a way to reduce risk and uncertainty. Because the games are already developed and proven to be successful, there is less risk involved in licensing them compared to developing new games in-house. This can be especially important for smaller or newer online casinos that may not have the resources or experience to develop their own games from scratch.


There are a wide variety of bonuses many sportsbooks offer to bettors. Some types of common bonuses include first time deposits, special events, and loyalty bonuses. For first time deposits, a sportsbook usually offers a bettor a “risk-free” bet, where their first bet is returned (up to a certain dollar value) if the bettor loses their bet. Special event bonuses are tied to unique events, and are usually used for major events such as betting on the World Cup or Super Bowl. Loyalty bonuses are a way some sportsbooks reward their regular customers, by giving a bettor money back that is typically based on wagered volume.

Many, but not all, bonus offers also feature terms and conditions, so bettors should carefully review the bonuses before accepting them. A common example for instance is what is known as a rollover (sometimes called “play-through”) requirement. A rollover requirement means that a bettor has to wager a certain amount of volume before they are eligible to cash out any of their bonus money.

Here is an example of what a rollover requirement looks like. If a bettor receives a $100 bonus with a 10x rollover, that means they need to place $1,000 of wagers before they are able to cash out their $100 bonus.

7. Selecting a betting platform

In conclusion, integrating white label games into an online casino’s platform can offer a range of benefits, from expanding game offerings to reducing risk and uncertainty. While there are some potential drawbacks to consider, careful selection of games and game providers, as well as open communication and collaboration between the casino and the provider, can help ensure a successful integration that enhances the overall customer experience.

Ready to get started?

Contact Lion Gaming to see how white label games can be integrated into your online casino today. Lion Gaming has a selection of over 7,000 games from more than 80 of the top casino game providers across the globe. Our dedicated team is confident we can take your casino to the next level!

About Lion Gaming

Lion Gaming is an iGaming technology platform provider that offers bleeding-edge white label casino and sportsbook software engineered for the future. Our Fer0x Engine primes your operation for player acquisition, retention, and profitability.

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