Software engineers and computer scientists are responsible for some of the greatest contributions to humanity in the last 40 or so years. Since the world’s first personal computer, the Altair, was developed in 1974, technological advancement has continued to make lasting impacts across the world in our personal and professional lives. The gambling and entertainment industries are ones that have benefited immensely from the advancement of technology. Two decades ago, gambling was limited to brick-and-mortar casinos and some underground poker rooms. Now, thanks to the power of casino software developers, the casino industry has pivoted and turned online. Casino software developers are the foundation of an online gambling industry that’s projected to be worth $153 billion USD by 2030.

A debate within the online gambling industry is whether online casino operators should build their own technology in house or if they should outsource it to companies who employ casino software developers. Depending on how mature your online casino operation is, a case can be made to bring your technology in-house or to outsource it to a casino platform provider like Lion Gaming. In an article we wrote titled, The Case for Outsourcing Your Betting Technology, we write in detail about the reasons why outsourcing your online casino technology makes the most sense for the majority of online casino operators. We’ll summarize the main points of that article below.

One of the main reasons why online casinos choose to outsource their online casino software or to run their operation using white label casino software is because it is far less expensive than hiring a team of casino software developers to build the solution in-house. Plus, software developers aren’t the only expense incurred when building online casino technology from scratch. There are also fees associated with testing and quality assurance, making sure the technology is compliant with gambling regimes, and lawyers to make sure all of your legal boxes are checked before bringing your technology to market. It can cost many hundreds of thousands or even millions of dollars to develop your own online casino technology. Plus, those are just the costs associated with building the software. There are additional costs that come with maintaining and upgrading it. White label casino solutions such as the ones offered by Lion Gaming are a fraction of the price and also include regular maintenance and upgrades.

The online casino industry is a competitive space. For online casinos who want to establish themselves in the industry, getting to market quickly is important. When you hire a team of casino software developers to build your own technology, you can expect to wait over a year before you have a fully functional, powerful solution that you can bring to market. Many casino operators don’t have the luxury of waiting to develop their own in-house technology, they need to strike while the iron is hot. Outsourcing the development of your online casino software significantly reduces the time it takes to start accepting wagers from your players. With Lion Gaming’s casino software, you can start accepting wagers in just a few weeks rather than wait over a year to start an online casino from scratch.

The reality is that every business, even those in industries outside of online gambling, are constrained by resources. There is no such thing as unlimited money, unlimited time, or unlimited manpower when running a business or starting an online casino. While casino software developers are integral to offering a product that players can bet with, there is much more to running an online casino than the product. One of the biggest expenses, both in terms of money and time, is marketing your online casino. In a time when player acquisition and retention are growing challenges for the online casino industry, it’s important to make sure you’re allocating manpower toward customer acquisition and retention initiatives.

Every dollar counts when running an online casino. Before starting an online casino, you need to look at your finances and determine whether you want to spend that budget on casino software development, or on making your online casino stand out in a crowded marketplace.

For a detailed breakdown of proven marketing strategies, check out The Ultimate iGaming Operator Marketing Playbook and download your copy today!

In a world that continues to be more connected every day through technology and the internet, talent is everywhere. Building a great online casino product requires great talent. At Lion Gaming, we believe that we have some of the best casino software developers in the world. The quality of our work shines through when an operator sees their vision for an online casino come to life when they choose to work with Lion Gaming.

If you’re looking for talented casino software developers who can bring your operation to the marketplace quickly and affordably, look no further than Lion Gaming. Contact us today or email [email protected] to get the conversation started.